This programme is designed to equip learners with the knowledge and practical skills required to succeed in the rapidly evolving digital marketing industry. Participants will gain hands-on experience in AI-powered marketing tools, digital advertising, search engine optimization (SEO), social media marketing, content strategy, and web analytics.
The course combines Artificial Intelligence with modern digital marketing techniques, enabling students, entrepreneurs, and professionals to create effective marketing campaigns, analyse customer behaviour, optimise online performance, and make data-driven business decisions. Upon completion, learners will be prepared for exciting career opportunities in digital marketing, branding, analytics, and AI-enabled business solutions.
Enquire NowImportant information about the Certificate Program in AI-Based Digital Marketing Strategies and Analytics.
| Course Name | Certificate Program in AI-Based Digital Marketing Strategies and Analytics |
|---|---|
| Category (MoU) | Category 1 and 2 |
| Course Duration | 3 Months (150 Hours) |
| Educational Pre-requisite | Bachelor's Degree or 3-Year Engineering Diploma in any discipline (Final-year students eligible). Basic computer knowledge and an interest in marketing. |
| Mode of Delivery | Hybrid (Offline + Online) |
| Learning Outcome |
|
| Theory & Practical | 30% Theory • 70% Practical |
| Workshop / Field Visit / Project | Live Projects & Case Studies |
| Placement / Internship | Placement opportunities with agencies, startups, MNCs and internship opportunities with corporate clients. |
Gain industry-relevant knowledge and practical experience through a comprehensive learning approach designed for future digital marketing professionals.
Learn how Artificial Intelligence is transforming digital marketing and customer engagement.
Master Google Analytics, campaign performance measurement and data-driven decision making.
Develop SEO, SEM, social media marketing and content marketing strategies.
Work on live projects, case studies and practical assignments to gain real-world experience.
Earn a recognized certification that enhances your career opportunities.
Prepare for careers in Digital Marketing, SEO, Analytics, Branding and AI-powered marketing.
Build practical skills with AI-powered digital marketing and earn a professional certification for a successful career.
